Primary Logo
With an concept driven by bollywood nostalgia, the temptation to channel exactly that feeling in the primary logo was strong, but we chose a deliberately modern, western, street-style inspired chunky custom letter that breaks with the norm, associates with fast rather than indian food and leaves a unique, memorable impression.

Wordmark
The brand font Bowlby was the perfect base for a simple, powerful and authentically rough wordmark.
Clear and legible while still fitting neatly into the b'wood retro identity, the typeface set a great contrast to both the modern chunky primary logo and the calligraphic logo, while tying aesthetics together with it's imperfect, authentic hand-drawn characteristic look.

Calligraphy
To honor the Indian roots of the brand and underline the identity of "truck stop eatery", we drew a custom calligraphic logo for Dhaba Disco Club from scratch, taking references from old hindi typefaces and hand lettered shop signs that often work with basic 3D shapes and extrusions and simple geometry.