WestWing X JUNIQE

Description

Exclusive print collection for Westwing developed in my function as Chief Creative Officer for JUNIQE. Creative Direction: Martin Kranz Design: Kristina Krostic

Client

WestWing X JUNIQE

Industry

Design

Services

Art Direction

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New Nordic

A modern colorful set of scandinavian inspired designs.
Bright, happy designs combining the evergreen topic of travel with botanical and kitchen themes as a scalable set of different summer destinations.

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Designed with merchandising in mind.

A total of 96 designs in different set combinations were developed, across a number of different sub-collections within each theme.

We worked strategically alongside a merchandising and campaign calendar to cover key commercial topics and trends throughout the year, ranging from summer travel posters, specifically floral themes or a muted fall season collection.

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Neutral Contrasts

A more toned down set in a typical color scheme for the clients customers - calm neutral greys ans beiges with strong contrasts and distinct papercut-like visuals for strong impact with calm colors.