WestWing X JUNIQE
Exclusive print collection for Westwing developed in my function as Chief Creative Officer for JUNIQE. Creative Direction: Martin Kranz Design: Kristina Krostic
Client
WestWing X JUNIQE
Industry
Interiors
Services
Creative Direction
A total of 96 designs in different set combinations were developed, across a number of different sub-collections within each theme.
We worked strategically alongside a merchandising and campaign calendar to cover key commercial topics and trends throughout the year, ranging from summer travel posters, specifically floral themes or a muted fall season collection.
New Nordic
A modern colorful set of scandinavian inspired designs.
Bright, happy designs combining the evergreen topic of travel with botanical and kitchen themes as a scalable set of different summer destinations.
Neutral Contrasts
A more toned down set in a typical color scheme for the clients customers - calm neutral greys ans beiges with strong contrasts and distinct papercut-like visuals for strong impact with calm colors.
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Brand Content & Campaign Production