JUNIQE
Description
Rebrand for JUNIQE com alongside a strategic pivot of the business model towards a marketplace.
Client
JUNIQE
Industry
Interiors
Services
Art Direction
Brand Design
Concept
In my function as Chief Creative Officer of JUNIQE, i led a full re-brand of the company in 2024 following the acquisition of JUNIQE by the MyPoster group, and a transition of the once-curated poster shop to a open technology-driven marketplace focusing on personalization.
The idea was to overhaul the brand that was created in 2011 while keeping certain core elements intact and not force a full re-brand, but distinctly renew the look, injecting it with more colors, playful elements and a more youthful but also tech-minded direction, still as a brand living in the creative space.
New Brand Positioning, Principles, CI
of JUNIQE, i led a full re-brand of the company in 2024 following the acquisition of JUNIQE by the MyPoster group, and a transition of the once-curated poster shop to a open technology-driven marketplace focusing on personalization.
The idea was to overhaul the brand that was created in 2011 while keeping certain core elements intact and not force a full re-brand, but distinctly renew the look, injecting it with more colors, playful elements and a more youthful but also tech-minded direction, still as a brand living in the creative space.
Employer Branding
A new approach to employer branding, aligned with the MyPoster Group's direction and values, but also with the new marketplace model and identity as a tech company, was developed:
Reflecting more dynamism and ambition and fully embracing the new corporate identity with all it's wild colors, fun doodles and organic shapes and free spirit.
Brand Colors
For a brand like JUNIQE that spent it's lifetime in a almost entirely black and white look, the new color scheme felt like a small revolution. We went for happy and saturated strong colors that were as much feminine as they would be able to work within a environment strongly driven by technological factors and developed and refined further in collaboration with the ui/ux team.
We turn innovative business ideas into iconic brands and experiences with focus and flavor.