1KBLN47

Description

Brand identity for berlin based capital fund.

Client

1KBLN47

Industry

Finance & Capital

Services

Brand Design

Courage, Boldness and Energy.

Courage, Boldness and Energy.

Concept
Investments are about trust as much as they are about taking a risk.
Courage and assertiveness as the primary aspects we wanted to transport had to contrast with the ideas of trust and authority on the other hand.


Logo
The logo is a wordmark we derived from the Operetta 52 Typeface.
We heavily simplified and reduced the serif to transport a sense of of assertiveness and courageousness, reducing it not just by kerning but by simplifying the geometry - but still keeping the sophisticated serif look intact by removing entire verticals rather than reducing the complexity of the shapes.


Color scheme
Clear bright blues and a series of muted serious but high- contrast monochrome tones build a coherent, short color palette.

Typeface
We opted for the Geist Typeface
A clean and modern typeface, it offers a range of three weights to bring just the right amount of hierarchy into the project.


Web
Alongside with the new identity, a fresh website was launched that fully embraced the brand's character:

Bold, assertive and feeling a bit established, yet innovative in it's feel and utterly clear in function.

say hi peach.

Ready to turn up the flavor? Let's get started, email us now!

We turn innovative business ideas into iconic brands and experiences with focus and flavor.