1KBLN47

Description

Brand identity for berlin based capital fund.

Client

1KBLN47

Industry

Finance & Capital

Services

Brand Design

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Courage, Boldness and Energy.

Concept
Investments are about trust as much as they are about taking a risk.
Courage and assertiveness as the primary aspects we wanted to transport had to contrast with the ideas of trust and authority on the other hand.

Logo
The logo is a wordmark we derived from the Operetta 52 Typeface.
We heavily simplified and reduced the serif to transport a sense of of assertiveness and courageousness, reducing it not just by kerning but by simplifying the geometry - but still keeping the sophisticated serif look intact by removing entire verticals rather than reducing the complexity of the shapes.

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Color scheme
Clear bright blues and a series of muted serious but high- contrast monochrome tones build a coherent, short color palette.

Typeface
We opted for the Geist Typeface
A clean and modern typeface, it offers a range of three weights to bring just the right amount of hierarchy into the project.

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Web
Alongside with the new identity, a fresh website was launched that fully embraced the brand's character:

Bold, assertive and feeling a bit established, yet innovative in it's feel and utterly clear in function.