Our mission is a world of character brands with full flavor and personality.

PEACH KULT helps companies find their brand core and define their best form. We translate your business ideas into into identities, content and experiences. Bringing them to life with creative direction, design systems and campaign materials or by building concepts or guiding ideas with founders or production teams.

We help brands become what they should.

Powered by wild, curios, creative and courageous minds.
Backed by rock solid strategy.

Forever driven by human hunger for change.

Powered by wild, curios, creative and courageous minds.
Backed by rock solid strategy.

Forever driven by human hunger for change.

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LIFE IS A PEACH SOMETIMES

work
we loved
DOING.

MORE PEACH

Brand Agency

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Team

Contact

the most meaningful experiences in our lifes are human, emotionally valuable and unpredictable.

hi peach

Let’s build something with character. Email us now!

EMAIL

hi peach

Let’s build something with character. Email us now!

EMAIL

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WHAT MAKES PEACH KULT

We define positioning and direction, anchoring brand identity systems, creative direction and content in firm brand strategy. Framing your story and giving it focus and form, sharpening your brand core and defining it's creative direction.
We build brands from the inside out.

With decades of deep, hands-on knowledge designing and growing distinctive brands, we work with creative muscle memory and deep entrepreneurial insight.

We have had the privilege of learning from business journeys in key transformational stages - raising startups, contributing to their growth as creatives, as leaders, and as investors.

Peach Kult makes that knowledge available to startups, teams and founders in Berlin.

Brand Agency

Services

Work

Team

WE ARE PEACH KULT.

ABOUT
#TEAM
PEACH

Twelve years ago, an e-commerce startup brought us together and we quickly realized we were meant to be more than teammates. Since then, weve built a life together: raising a child and a rescue dog, pursuing successful careers in the Berlin startup ecosystem, and growing with the companies around us.

Through it all, weve always been a strong and complementary team.With Peach Kult, we channel that shared strength into supporting founders, companies, and businesses. 

MARTIN
KRANZ

Born in Mainz and raised in the Netherlands, I trained as a photographer before spending seven years in India, cofounding a furniture manufacturer. After this entrepreneurial chapter, I moved into e-commerce working as a Buyer for fab.com first and later joined JUNIQE. I have shaped the brand journey from the first day onwards,  overseeing sourcing, creative and pr/social media,

eventually becoming Chief Creative Officer and leading a multidisciplinary team of graphic designers, illustrators, copywriters managers.

Throughout my career, I have worked at the intersection of design and entrepreneurship, leading and scaling creative businesses and brands in the design world.

ANVITA
MUDKANI

Born in Berlin to Indian parents, I studied business before joining operational and commercial roles both at traditional corporates as well as startup-e-commerce-businesses. Shortly after I joined an early stage venture capital fund building my career as an investment professional/ VC with a focus on building impactful consumer brands.

eventually becoming Chief Creative Officer and leading a multidisciplinary team of graphic designers, illustrators, copywriters managers.

Today, managing the VC Activities of one of the fastest growing family-owned beauty players worldwide, I leverage this mix of corporate discipline, startup agility, and business-building-insights to invest in and support founders in creating resilient, differentiated, and lasting companies.

TALENT
POOL

We have a wide network of talented creative partners
to hire specialists for each project.


  • Illustrators

  • Motion Designers

  • UI/UX Designers

  • Photographers

  • Graphic Designers

  • Videographers

  • Composers

  • Painters & Visual Artists

CHIEF SECURITY OFFICER

MINGU
BABA

I have a proven track record of providing office security from essential threats like mail men or cleaners and have been driven by a life long passion for chasing balls and squirrels.

According to numerous sources, I am a good boy and the fastest dog out there.

WHAT MAKES PEACH KULT

We define positioning and direction, anchoring brand identity systems, creative direction and content in firm brand strategy. Framing your story and giving it focus and form, sharpening your brand core and defining it's creative direction.
We build brands from the inside out.

With decades of deep, hands-on knowledge designing and growing distinctive brands, we work with creative muscle memory and deep entrepreneurial insight.

We have had the privilege of learning from business journeys in key transformational stages - raising startups, contributing to their growth as creatives, as leaders, and as investors.

Peach Kult makes that knowledge available to startups, teams and founders in Berlin.

Brand Agency

Services

Work

Team

testimonials

Philippa A. Hasse
f5fth place interiors

What I value most about Martin and his agency is how instantly they understand what you want. There’s zero ego when changes are needed, and they guide you brilliantly from the very first spark of an idea all the way to the final outcome.

Benjamin Das
Das Frohtel

Developing our entire style guide with Peach Cult, from branding to typography, visual language, and even editorial direction, felt like having every creative discipline in one masterful hand. The quality is simply unmatched.

Peter Girod
Grüngut

After almost a decade, we have re-branded our Catering business with PEACH KULT. The result is absolutely stunning, and we had a great time

Percy Hoven
Fell in love with my own brand again

A full rebrand for our Coaching and Communication Training Business was pulled off in a matter of few weeks. Full focus, great understanding of where we wanted to go to as a brand and a lot of attention to t

"
opinion are like earlobes.
everybody got twO."

yes. we toned this down for the website.

peaches don't bite

We always are excited about new opportunities.
Send us a quick message through the form.

We always are excited about new opportunities.
Send us a quick message through the form.

LinkedIn

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01. Mission Statement

We kinda still need a mission statement.

01. Mission Statement

We kinda still need a mission statement.

02. Philosophy

The core of our work is to translate your thoughts, ambitions and emotions. 
 To find your story, to distill the essence and transform that into strategy and creative concepts that back experience, stories and visuals.
 Brands are not just visual identities, but living expressions of purpose, identity, or mission:

 They are born from their founders ideas but defined by customers and communities. 

Rather than a logo or typeface, they are what people feel and think of you, the images, emotions or message associated with your logo. Branding starts as a conversation with founders, in the context of their ideas and ambitions. In a process of reflection and sharpening of the vision, it evolves into a strategy that is translated into identity and concept. The process of branding is deeply holistic, not just a function of design, but an expression of direction and strategy. What we design is a reflection of strategic foundations that create a base and identity for your brand to be rooted in. All of your favorite brands started with nothing but an ambitious idea.
 They succeeded because their form enables recognition and their story resonated with their audience, creating genuine connection and a memorable brand experience.

02. Philosophy

The core of our work is to translate your thoughts, ambitions and emotions. 
 To find your story, to distill the essence and transform that into strategy and creative concepts that back experience, stories and visuals.
 Brands are not just visual identities, but living expressions of purpose, identity, or mission:

 They are born from their founders ideas but defined by customers and communities. 

Rather than a logo or typeface, they are what people feel and think of you, the images, emotions or message associated with your logo. Branding starts as a conversation with founders, in the context of their ideas and ambitions. In a process of reflection and sharpening of the vision, it evolves into a strategy that is translated into identity and concept. The process of branding is deeply holistic, not just a function of design, but an expression of direction and strategy. What we design is a reflection of strategic foundations that create a base and identity for your brand to be rooted in. All of your favorite brands started with nothing but an ambitious idea.
 They succeeded because their form enables recognition and their story resonated with their audience, creating genuine connection and a memorable brand experience.

03. Principles

[01] Purpose first Purpose beats pretty: Work with intent and purpose and always seek clarity. [02] Curious and Courageous Break patterns, chase bold ideas and always embrace change. [03] Distinction drives identity We take pride in what makes us different as people and businesses. [04] Dare yourself Progress never stops, every detail counts, each task is a dare with yourself.

03. Principles

[01] Purpose first Purpose beats pretty: Work with intent and purpose and always seek clarity. [02] Curious and Courageous Break patterns, chase bold ideas and always embrace change. [03] Distinction drives identity We take pride in what makes us different as people and businesses. [04] Dare yourself Progress never stops, every detail counts, each task is a dare with yourself.

04. Values

We believes in freedom, equality, respect, tolerance and diversity. We don’t work with racists, sexists, queerphobic people, nationalists, fascists, antisemites, islamophobes or anyone who spreads hate. We acknowledge the need for climate action and vow to consume resources responsibly. There is no design on a dead planet We stand with the people of Gaza and Ukraine.

04. Values

We believes in freedom, equality, respect, tolerance and diversity. We don’t work with racists, sexists, queerphobic people, nationalists, fascists, antisemites, islamophobes or anyone who spreads hate. We acknowledge the need for climate action and vow to consume resources responsibly. There is no design on a dead planet We stand with the people of Gaza and Ukraine.

05. Partnerships

We work with startups, cultural brands and companies in transition. From early-stage brands to established businesses refining their identity, we help create clarity where there is complexity. Our favorite type of partnerships are with companies with impact and purpose, with a mission that resonates with our values and addresses topics beyond mere growth. 

 We believe finding the right match is key to a healthy and powerful collaboration. 


05. Partnerships

We work with startups, cultural brands and companies in transition. From early-stage brands to established businesses refining their identity, we help create clarity where there is complexity. Our favorite type of partnerships are with companies with impact and purpose, with a mission that resonates with our values and addresses topics beyond mere growth. 

 We believe finding the right match is key to a healthy and powerful collaboration. 


06. Compensation

About compensation schemes and partnership models. we offer two types of compensation models [a] regular model: Full Invoice:
We bill all our services with regular payment terms. 

 [b] equity model: Part invoice, part Equity
Boost budgets with equity, interesting for Pre-Seed and Series A founders. 


06. Compensation

About compensation schemes and partnership models. we offer two types of compensation models [a] regular model: Full Invoice:
We bill all our services with regular payment terms. 

 [b] equity model: Part invoice, part Equity
Boost budgets with equity, interesting for Pre-Seed and Series A founders. 


Find your form.

Own your narrative.