branding with flavor.

PEACH KULT is an agency for brand design, creative direction, brand & business consulting.
Our mission is to transform great companies into character brands.

Our mission is to transform great companies into character brands.

As an agency for brand strategy & design, we help companies figure out what they stand for and re-invent how they show up.
Translating innovative ideas into brand identities, supporting with creative direction & digital content, consulting teams on brand and business strategy, we develop and strengthen brands with personality and punch.

LIFE'S A PEACH.

Character brands powered by wild creative ambition and rock solid strategy.

We build brands from the inside out: Framing your story and giving it focus and form, sharpening your brand core and defining it's creative direction.

We define positioning and direction, anchoring brand identity systems, creative direction and content in firm brand strategy.

With decades of deep, hands-on knowledge designing and growing distinctive brands, we work with creative muscle memory and deep entrepreneurial insight.

We have had the privilege of learning from business journeys in key transformational stages - raising startups, contributing to their growth as creatives, as leaders, and as investors.

Peach Kult makes that knowledge available to startups, teams and founders in Berlin.

Brand Agency

Services

Work

Team

SERVICES

From positioning to visual identity and content systems, we help you define and build a strong brand identity, with as much personality as focus.

Yes, we do Brand Sprints

C-Suites looking for support with brand strategy, content review: Let's chat about fractional support for your company

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SELECTED
WORK.

Brand Strategy. Identity. Content & Design Systems: We give brands the power of personality.

hi peach :*

Let’s build something with character. Email us now!

the most meaningful experiences in our lifes are human, emotionally valuable and
unpredictable.

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WHAT MAKES PEACH KULT

HOW WE WORK

01. Mission Statement

We kinda still need a mission statement.

01. Mission Statement

We kinda still need a mission statement.

02. Philosophy

[BRANDING PHILOSOPHY] The core of our work is to translate your thoughts, ambitions and emotions. 
 To find your story, to distill the essence and transform that into strategy and creative concepts that back experience, stories and visuals.
 Brands are not just visual identities, but living expressions of purpose, identity, or mission:

 They are born from their founders ideas but defined by customers and communities. 

Rather than a logo or typeface, they are what people feel and think of you, the images, emotions or message associated with your logo. Branding starts as a conversation with founders, in the context of their ideas and ambitions. In a process of reflection and sharpening of the vision, it evolves into a strategy that is translated into identity and concept. The process of branding is deeply holistic, not just a function of design, but an expression of direction and strategy. What we design is a reflection of strategic foundations that create a base and identity for your brand to be rooted in. All of your favorite brands started with nothing but an ambitious idea.
 They succeeded because their form enables recognition and their story resonated with their audience, creating genuine connection and a memorable brand experience.

02. Philosophy

[BRANDING PHILOSOPHY] The core of our work is to translate your thoughts, ambitions and emotions. 
 To find your story, to distill the essence and transform that into strategy and creative concepts that back experience, stories and visuals.
 Brands are not just visual identities, but living expressions of purpose, identity, or mission:

 They are born from their founders ideas but defined by customers and communities. 

Rather than a logo or typeface, they are what people feel and think of you, the images, emotions or message associated with your logo. Branding starts as a conversation with founders, in the context of their ideas and ambitions. In a process of reflection and sharpening of the vision, it evolves into a strategy that is translated into identity and concept. The process of branding is deeply holistic, not just a function of design, but an expression of direction and strategy. What we design is a reflection of strategic foundations that create a base and identity for your brand to be rooted in. All of your favorite brands started with nothing but an ambitious idea.
 They succeeded because their form enables recognition and their story resonated with their audience, creating genuine connection and a memorable brand experience.

03. Principles

[DESIGN PRINCIPLES] [01] Purpose first Purpose beats pretty: Work with intent and purpose and always seek clarity. [02] Curious and Courageous Break patterns, chase bold ideas and always embrace change. [03] Distinction drives identity We take pride in what makes us different as people and businesses. [04] Dare yourself Progress never stops, every detail counts, each task is a dare with yourself.

03. Principles

[DESIGN PRINCIPLES] [01] Purpose first Purpose beats pretty: Work with intent and purpose and always seek clarity. [02] Curious and Courageous Break patterns, chase bold ideas and always embrace change. [03] Distinction drives identity We take pride in what makes us different as people and businesses. [04] Dare yourself Progress never stops, every detail counts, each task is a dare with yourself.

04. Values

[COMPANY VALUES] We believes in freedom, equality, respect, tolerance and diversity. We don’t work with racists, sexists, queerphobic people, nationalists, fascists, antisemites, islamophobes or anyone who spreads hate. We acknowledge the need for climate action and vow to consume resources responsibly. There is no design on a dead planet We stand with the people of Gaza and Ukraine.

04. Values

[COMPANY VALUES] We believes in freedom, equality, respect, tolerance and diversity. We don’t work with racists, sexists, queerphobic people, nationalists, fascists, antisemites, islamophobes or anyone who spreads hate. We acknowledge the need for climate action and vow to consume resources responsibly. There is no design on a dead planet We stand with the people of Gaza and Ukraine.

05. Partnerships

[WHO WE WORK WITH / PARTNERSHIPS] We work with startups, cultural brands and companies in transition. From early-stage brands to established businesses refining their identity, we help create clarity where there is complexity. Our favorite type of partnerships are with companies with impact and purpose, with a mission that resonates with our values and addresses topics beyond mere growth. 

 We believe finding the right match is key to a healthy and powerful collaboration. 


05. Partnerships

[WHO WE WORK WITH / PARTNERSHIPS] We work with startups, cultural brands and companies in transition. From early-stage brands to established businesses refining their identity, we help create clarity where there is complexity. Our favorite type of partnerships are with companies with impact and purpose, with a mission that resonates with our values and addresses topics beyond mere growth. 

 We believe finding the right match is key to a healthy and powerful collaboration. 


06. Compensation

[COMPENSATION] we offer two types of compensation models [a] regular model: Full Invoice:
We bill all our services with regular payment terms. 

 [b] equity model: Part invoice, part Equity
Boost budgets with equity, interesting for Pre-Seed and Series A founders. 


06. Compensation

[COMPENSATION] we offer two types of compensation models [a] regular model: Full Invoice:
We bill all our services with regular payment terms. 

 [b] equity model: Part invoice, part Equity
Boost budgets with equity, interesting for Pre-Seed and Series A founders. 


TEAM PEACH

WE ARE PEACH KULT.

Twelve years ago, an e-commerce startup brought us together and we quickly realized we were meant to be more than teammates. Since then, we’ve built a life together: raising a child and a rescue dog, pursuing successful careers in the Berlin startup ecosystem, and growing with the companies around us.

Through it all, we’ve always been a strong and complementary team.



With Peach Kult, we channel that shared strength into supporting founders, companies, and businesses. 

PEACH
KULT

MARTIN KRANZ

Born in Mainz and raised in the Netherlands, I trained as a photographer before spending seven years in India, cofounding a furniture manufacturer. After this entrepreneurial chapter, I moved into e-commerce working as a Buyer for fab.com first and later joined JUNIQE. I have shaped the brand journey from the first day onwards,  overseeing sourcing, creative and pr/social media,

eventually becoming Chief Creative Officer and leading a multidisciplinary team of graphic designers, illustrators, copywriters managers.

Throughout my career, I have worked at the intersection of design and entrepreneurship, leading and scaling creative businesses and brands in the design world.

ANVITA
MUDKANI

Born in Berlin to Indian parents, I studied business before joining operational and commercial roles both at traditional corporates as well as startup-e-commerce-businesses. Shortly after I joined an early stage venture capital fund building my career as an investment professional/ VC with a focus on building impactful consumer brands.

Today, managing the VC Activities of one of the fastest growing family-owned beauty players worldwide, I leverage this mix of corporate discipline, startup agility, and business-building-insights to invest in and support founders in creating resilient, differentiated, and lasting companies.

MINGU
BABA

Born in under uncertain circumstances in southern spain, I have joined the family in 2017 when moving to Berlin to trade the dog shelter for the streets of Kreuzberg, seeking new opportunities in the startup ecosystem.

I have a proven track record of providing office security from essential threats like mail men or cleaners and have been driven by a life long passion for chasing balls and squirrels.

According to numerous sources, I am a good boy and the fastest dog out there.

FRIENDS OF THE PEACH

We have a wide network of talented creative partners and collaborators

We can source and hire specialists for your branding or marketing projects - giving our brand a competitive edge

  • Illustrators

  • Motion Designers

  • Photographers

  • Painters

  • Graphic Designers

  • Videographers

  • Composers

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opinions.

Philippa A. Hasse
f5fth place interiors

What I value most about Martin and his agency is how instantly they understand what you want. There’s zero ego when changes are needed, and they guide you brilliantly from the very first spark of an idea all the way to the final outcome.

Benjamin Das
Das Frohtel

Developing our entire style guide with Peach Cult, from branding to typography, visual language, and even editorial direction, felt like having every creative discipline in one masterful hand. The quality is simply unmatched.

Peter Girod
Grüngut

After almost a decade, we have re-branded our Catering business with PEACH KULT. The result is absolutely stunning, and we had a great time

Percy Hoven
Fell in love with my own brand again

I am really in love with what PEACH KULT came up with for my brand Clientella.

peaches don't bite

We always are excited about new opportunities.
Send us a quick message through the form.

We always are excited about new opportunities.
Send us a quick message through the form.

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